IKEA’s new wi-fi charger is as cute as it’s sensible

IKEA’s revamp of its smart home products does not finish with Matter help. The furnishings and residential items firm additionally has a line of recent Qi wi-fi chargers, one of the best of which, the VÄSTMÄRKE wireless charger, combines the performance of a PopSockets-style cellphone grip with cable storage.

The $10 VÄSTMÄRKE wi-fi charger is harking back to a bagel or donut, in the event you might take the highest half of these ring-shaped meals and switch them inside out to create a comfortable grip in your fingers. That very same purple silicone design additionally makes for an ideal place to retailer the charger’s built-in USB-C cable, based on IKEA’s product web page, and in any other case acts as a playful alternative for what generally is a fairly boring smartphone accent.

VÄSTMÄRKE gives Qi2 charging speeds and may magnetically connect to iPhones with MagSafe or Pixel telephones with Google’s Pixelsnap magnets. When you’re focused on one thing a bit extra discrete, the $25 VÄSTMÄRKE wireless charger with lighting is a bowl-shaped charger with a column within the middle for attaching a smartphone, and room round it for keys or your pockets.

IKEA has had a number of totally different concepts through the years for a way sensible house tech ought to combine with its minimalist and user-friendly furnishings. The corporate’s partnership with Sonos ended in May 2025, which produced lights and movie frames with sensible audio system built-in. Since then, the corporate has introduced a new Bluetooth speaker and began rolling out a brand new assortment of Matter-connected remotes, lights and sensors.