X’s Unique Threads function lets creators paywall the top of tweet threads

As we speak, X introduced some updates to its creator subscriptions platform. The main change offers taking part accounts the choice to make a part of tweet threads solely seen to subscribers. This new Creator Subscriptions function is named Unique Threads, an ironic identify alternative given X’s foremost text-based social media posting competitor is named Threads.

The brand new software permits a creator to tease paywalled content material, relatively than conserving the entire materials behind a subscribers-only gate. A gif shared each by the X Creators account and by the corporate’s head of product, Nikita Bier, present the way it will look in observe. Buttons to enroll as a subscriber will probably be embedded into the put up chain, with the hope that the necessity to see the remainder of the thread will probably be a sufficiently big draw for readers to pay up. X has been making a push to attract content material creators, providing different latest options like a ‘paid partnership’ label for sponsored posts.