ASUS won’t launch any new smartphones this 12 months

ASUS seems to be shifting its enterprise operations away from smartphones. In response to translations of latest quotes from Chairman Jonney Shih, the corporate doesn’t plan to launch new telephone fashions sooner or later. The chairman didn’t affirm whether or not smartphones could be fully phased out, however he did acknowledge that risk. No matter route ASUS takes, its present telephones will proceed to obtain software program updates and guarantee help. Shih prompt that its future plans could embody a shift into AI-related initiatives equivalent to robotics or smartglasses.

Earlier reports hinted that ASUS wouldn’t introduce any smartphones in 2026, however Shih’s latest feedback point out that the pause could stretch longer than a 12 months. We have reached out to ASUS for extra remark and can replace if the corporate shares any additional info.

ASUS had loads of different updates rising from CES at the beginning of the month unrelated to smartphones, equivalent to dual-screen laptops and a pair of gaming smartglasses. So if it does determine to go away that product phase, there’ll nonetheless be different ASUS-branded gear in the marketplace.